Website response: Hi Sarah,
I can understand it may not be exactly what you expected as images can look very different on different screens depending on the brands factory settings or the settings you have on them. They can appear more blue or more yellow etc, therefore altering the colour.
I hope this is good enough for your project. This fabric is a damson colour and this is very popular, but it may not be as blue as you may want so I understand it is good to let people know. Many Thanks